Case Study: Netafim generates more high-value leads with Ruby Digital Google Ads

Netafim boosts Google Ads conversions by 23.22% with Ruby Digital

Netafim, a global leader in precision irrigation, engaged Ruby Digital to support its digital growth objectives through Google Ads. The challenge was generating high-quality leads for its Southern and East Africa business unit despite having limited historical conversion data and restricted visibility into competitor activity within the market.

Ruby Digital implemented a phased Google Ads strategy, starting with foundational data collection and expanding into Performance Max and remarketing campaigns. This approach resulted in a 129.09% increase in impressions, a 51.36% increase in clicks, and a 23.22% increase in conversions, establishing a strong foundation for scalable lead generation.

Netafim