Case Study: Netafim achieves more high-value leads with Ruby Digital

Netafim boosts conversions 14,633% with Ruby Digital

Netafim, the world's largest irrigation company, faced challenges in generating high-quality online leads for its nationwide dealership network. They partnered with vendor Ruby Digital for PPC services. Key hurdles included aligning conversion tracking with global systems, a lack of historical Google Ads data, and the need to drive qualified conversions for resellers rather than direct sales.

Ruby Digital implemented a comprehensive Google Ads strategy with product-specific campaigns and optimized ad copy. This approach dramatically improved performance. Ruby Digital achieved a 14,633% increase in conversions and a 98.9% decrease in cost per conversion, alongside significant growth in clicks and impression share over a four-month period.

Netafim