Case Study: Miss Lyn achieves accurate ROAS tracking and stronger purchase conversions with Ruby Digital

Miss Lyn boosts conversion value by 18.54% with Ruby Digital

Miss Lyn, a premium South African provider of luxury bed linens and hospitality products, approached vendor Ruby Digital with a critical challenge: their Google Ads reported revenue did not match their financial records due to duplicate and inaccurate conversion tracking. This discrepancy made it impossible for them to trust their data, quantify true ROI, or make informed decisions about their advertising spend.

Ruby Digital implemented a comprehensive solution by performing a full audit and reconfiguration of the client's tracking across Google Ads, GA4, and Google Tag Manager. They eliminated duplicate purchase events and standardized value parameters to ensure 100% accuracy. As a result, conversion value increased by +18.54% and purchase conversions rose by +27.93%, with the data now reflecting a true and reliable return on ad spend, allowing Miss Lyn to confidently scale their campaigns.

Miss Lyn