Case Study: Mesa Rim North City boosts conversions with Ruby Digital's integrated paid marketing

Mesa Rim North City boosts conversions 11.4% with Ruby Digital

Ruby Digital was engaged by Mesa Rim North City, a climbing, yoga, and fitness center, to grow its online visibility and increase membership sign-ups. A key challenge was the inability to accurately track conversions for its "7-Day Pass" promotion because the landing pages were hosted on unverified external platforms, which complicated campaign optimization.

The solution implemented by Ruby Digital was an integrated paid marketing strategy using Meta Ads and Google Ads. Meta Ads built initial awareness by targeting users interested in fitness, while Google Ads captured high-intent searches and utilized remarketing. Ruby Digital also fixed the conversion tracking by implementing new landing pages with confirmation pages. The results included an 11.4% increase in conversions, a 44% rise in click-through rate, and a 4.5% improvement in average cost-per-click.

Mesa Rim North City