Case Study: LightWare LiDAR achieves higher leads and revenue with Ruby Digital SEO

LightWare LiDAR boosts sessions by 50.77% with Ruby Digital

LightWare LiDAR, a global manufacturer of microLiDAR sensors, engaged Ruby Digital to improve lead generation and website traffic from target countries. Their challenges included inaccurate e-commerce tracking that limited performance visibility and difficulty competing against larger competitors with broader brand recognition. Ruby Digital was tasked with implementing an SEO strategy to improve online visibility and user engagement with highly technical content.

Ruby Digital implemented a structured SEO and content strategy, refining core application pages and adding a targeted blog to demonstrate real-world use cases. They also made website changes to improve user journeys and conducted external link acquisition. These efforts resulted in a 50.77% year-on-year increase in sessions, a 126.5% increase in online revenue, and a 529.8% increase in key engagement events, significantly growing high-value leads for LightWare LiDAR.

LightWare LiDAR