Case Study: Kurt Safari Co boosts organic visibility with Ruby Digital SEO

Kurt Safari Co boosts organic sessions by 90.96% with Ruby Digital

The customer, Kurt Safari Co, a safari industry leader with 14 years of experience, approached vendor Ruby Digital for SEO services to grow online visibility and improve keyword rankings across eight target countries. Key challenges included page restrictions limiting site-wide optimization, a problematic multi-language plugin causing content duplication and control issues, and the complexity of optimizing for multiple non-English speaking markets.

Ruby Digital focused optimization on unrestricted pages, recommended a more effective translation plugin, and conducted extensive cross-country keyword research. The solution led to 87% of targeted keywords reaching page 1 of Google, a 90.96% increase in organic sessions, and a 58.44% rise in organic conversions over the measured periods.

Kurt Safari Co