Case Study: JoJo Tanks achieves higher organic revenue with Ruby Digital

JoJo Tanks boosts organic revenue 60% with Ruby Digital

JoJo Tanks, a leading South African supplier of water storage products, faced the challenge of increasing online sales and lead generation while managing two distinct customer bases: distributors and the general public. They needed to display products to both audiences without showing public pricing to distributors, all while ensuring their search engine optimization (SEO) efforts were not negatively impacted. They engaged Ruby Digital to implement comprehensive digital marketing strategies, including SEO and paid social media.

Ruby Digital solved this by creating two separate product sections on the main website: a discreet product list for distributors and a public-facing shop with purchasable products. They used distinct URLs containing the word "buy" and implemented canonical tags to protect SEO. This strategy, combined with their overall SEO and paid social efforts, led to outstanding results for JoJo Tanks, including a 60% increase in organic revenue, a 200% increase in purchases from paid social, and a 158.2% increase in organic impressions.

JoJo Tanks