Case Study: JoJo achieves 1,025.8% more purchases with Ruby Digital paid social

JoJo increases purchases by 1,025.8% with Ruby Digital

JoJo Tanks, a South African water storage and sanitation brand, partnered with Ruby Digital to increase online sales revenue through Paid Social marketing. Their challenges included scaling their advertising spend without losing efficiency, optimizing campaigns toward higher-value purchases, combating audience saturation in a defined market, and navigating a longer customer consideration cycle for their products.

Ruby Digital implemented a segmented Paid Social strategy, increasing the budget and refining campaign structures. Their solutions included expanding catalogue sales campaigns with dedicated remarketing ad sets, refining prospecting using high-value lookalike audiences, and introducing a complementary traffic campaign. Over a six-month period, Ruby Digital delivered a 1,025.8% increase in purchases, a 391.9% increase in purchase value, and a 449.2% increase in account ROAS by aligning optimization with revenue growth.

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