Case Study: JoJo boosts conversions and purchases with Ruby Digital Google Ads

JoJo increases distributor conversions by 231.99% with Ruby Digital

JoJo, a well-known South African supplier of water storage tanks and containers, faced challenges in their competitive Google Ads campaigns, including a higher-than-average cost-per-click that depleted their budget quickly and difficulty in precisely targeting the optimal audience. They partnered with digital marketing vendor Ruby Digital to increase transactions and drive specific conversions.

Ruby Digital addressed these challenges by first focusing on branded and lower-competition keywords to control costs before expanding to non-branded terms. They also implemented Performance Max campaigns to target audiences similar to past purchasers and product viewers. This strategy resulted in a 231.99% increase in distributor finding conversions, a 49.22% increase in purchases, and a 27.19% increase in conversion value over a six-month period.

JoJo