Case Study: JoJo boosts sales and leads with Ruby Digital Paid Social

JoJo boosts purchase revenue 1,107% with Ruby Digital

JoJo, a South African water storage solutions provider, faced challenges in increasing online market share and improving digital marketing ROI. Their primary hurdles included establishing accurate conversion tracking for their ecommerce site, developing an audience targeting strategy with limited historical data, and optimizing paid social campaigns from scratch. They partnered with Ruby Digital to address these issues through paid social advertising.

Ruby Digital implemented robust conversion tracking and refined audience targeting over time, using custom and lookalike audiences. They initially optimized campaigns for traffic to gather data before shifting focus to sales and conversions. This strategy resulted in a dramatic 450% increase in purchases and a 1,107% increase in purchase revenue year-on-year, significantly boosting JoJo's online performance and ROI.

JoJo