Case Study: Hydrofire achieves higher organic leads with Ruby Digital SEO

Hydrofire boosts organic conversions by 77.27% with Ruby Digital

Hydrofire, a well-known South African fireplace and heating solutions company, approached their long-term partner Ruby Digital. Their challenge was to increase incoming website leads and organic traffic, while also improving brand awareness. They needed to reach more users and generate more conversions through organic search, a task complicated by the high-value nature of their products and the significant seasonal fluctuations in their industry metrics.

Ruby Digital implemented a comprehensive SEO strategy combining on-site and off-site best practices. They updated on-site content with high-search-volume keywords, acted on findings from a technical audit, and built backlinks from high-quality domains to priority content. This solution led to substantial growth: comparing a three-month period to the previous year, Ruby Digital delivered a 77.27% increase in organic conversion actions, a 39.86% improvement in organic clicks, and a 59.12% increase in organic impressions.

Hydrofire