Case Study: Global Sports & Athleisure Company boosts SEO visibility with Ruby Digital

Global Sports & Athleisure Company boosts keyword rankings 229.94% with Ruby Digital

Ruby Digital provided SEO services for a global sports and athleisure company seeking to increase its brand and website discoverability in the South African market. The client faced challenges in a highly competitive keyword landscape, technical hurdles due to its global website structure, and content optimization issues following a website migration.

The solution from Ruby Digital focused on three pillars: technical SEO improvements, keyword strategy prioritizing lower-ranking, high-intent terms, and a content strategy to repurpose and fill gaps. These efforts resulted in a 229.82% increase in keywords ranking overall and an 810.87% increase in keywords appearing in SERP features. Notably, transactional keywords in positions 11-20 saw a 455.75% increase, driving more qualified purchase-ready traffic to the site.