Case Study: Global Pet Gear & Accessories Company achieves 140%+ organic traffic growth with Ruby Digital

Global Pet Gear & Accessories Company boosts organic traffic 140.072% with Ruby Digital

The customer, a global pet gear and accessories company, faced challenges with an outdated website that hindered mobile usability and SEO performance. This led to low organic traffic, impacting their goals of educating users and driving sales. They engaged the vendor, Ruby Digital, for website design and development alongside search engine optimization services.

Ruby Digital implemented a two-phase solution. Phase 1 refreshed the website for better user experience and mobile accessibility while applying SEO optimizations. Phase 2 added region-specific features and improved filtering for key markets. As a result, Ruby Digital helped the client achieve a 140.072% increase in organic traffic and a 293% increase in organic conversions, alongside significant growth in mobile traffic and numerous first-page keyword rankings.