Case Study: Gillian & Co boosts online sales with Ruby Digital Google Ads

Gillian & Co boosts ROI 199.65% with Ruby Digital

Gillian & Co, a ladies' online fashion retailer in South Africa, approached Ruby Digital with the challenge of driving online sales through PPC advertising. They faced a highly competitive market and were operating with a smaller-than-recommended Google Ads budget, which was further complicated by a history of intermittently paused ads that had lost traction.

Ruby Digital implemented a strategy using Google Ads Shopping, Display, and Remarketing campaigns. They focused on improving ad quality and optimizing audience targeting to increase engagement and conversions. The results were significant, with an 82.26% increase in clicks and a 98.2% improvement in conversion rate. Most notably, Ruby Digital achieved the client's primary goal by delivering a massive 199.65% increase in ROI.

Gillian & Co