Case Study: Gillian & Co boosts online sales with Ruby Digital

Gillian & Co boosts ROAS by 157.1% with Ruby Digital

Gillian & Co, an e-commerce fashion retailer, approached Ruby Digital with the challenge of increasing online sales through paid social advertising. Their challenges included a smaller-than-recommended Meta ad budget, high industry competition, and the seasonal nature of their product line, compounded by a history of intermittently paused ads that had lost traction.

Ruby Digital implemented a strategy using long-term broad shopping, narrow interest focus, and remarketing Meta Ad campaigns. This solution significantly improved ad quality and audience targeting. The results were impressive, including a 157.1% increase in ROAS, a 62.3% increase in purchase conversions, and a 60.5% increase in conversion value, all while achieving a 12.7% average decrease in monthly ad spend.

Gillian & Co