Case Study: Future Factory SA boosts high-value leads with Ruby Digital Google Ads

Future Factory SA increases conversions by 223% with Ruby Digital

Future Factory SA, a laser cutting and engraving specialist, partnered with Ruby Digital to overcome challenges with their Google Ads strategy. Their primary issues were a lack of realistic conversion actions that aligned with their business goals and a problematic Smart campaign that was causing the account to outbid itself, leading to impression share loss.

Ruby Digital implemented a comprehensive Google Ads strategy that included creating relevant conversion actions, designing specific campaigns for various services, and optimizing landing pages. This solution drove a 223% increase in conversions and a 50.74% decrease in cost per conversion for Future Factory SA.

Future Factory SA