Case Study: DKM Industrial achieves 407.48% more conversions with Ruby Digital Google Ads

DKM Industrial boosts conversions 407.48% with Ruby Digital

DKM Industrial, a South African company specializing in fibreglass products for waste treatment plants, approached their long-term partner Ruby Digital with the challenge of generating more high-quality leads through Google Ads. Their primary obstacles were low-quality keywords with poor search volumes and slow mobile landing page speeds, which were hindering lead generation efforts.

To address these challenges, Ruby Digital implemented a dual-campaign strategy using both Search and Display campaigns with targeted audience signals. They also analyzed and improved the mobile speed of the key landing pages. As a result, Ruby Digital helped DKM Industrial achieve a 407.48% increase in conversions and an 80.43% improvement in cost per conversion over a three-month period.

DKM Industrial