Case Study: Continental Tableware builds a scalable, SEO-ready brand website with Ruby Digital

Continental Tableware optimises 21 product pages with Ruby Digital

Continental Tableware, a long-standing South African tableware supplier, sought to reposition itself from a B2B to a B2C brand and needed a new website to increase its visibility and serve as a foundation for future e-commerce. The challenges included consolidating its fragmented online presence from multiple domains and reworking all of its content for its new audience. They enlisted Ruby Digital for website design, development, and SEO services.

Ruby Digital designed and developed a new brochure-style website on the existing WordPress and WooCommerce framework. Their solution included performing keyword research and optimizing 21 product pages for SEO, implementing a redirection plan for a domain migration, and ensuring the site was POPIA compliant and mobile-responsive. The result was a scalable, polished website with a solid SEO foundation, ready for a seamless transition to e-commerce in the future.

Continental Tableware