Case Study: Client X boosts organic visibility with Ruby Digital

Client X grows organic traffic 68.6% with Ruby Digital

Ruby Digital partnered with an established end-of-line packaging solutions provider that had very limited online visibility, an outdated and broken website, and no way to measure performance. The customer, a leading provider across Southern Africa, needed to improve keyword rankings and strengthen its digital presence to outperform competitors.

The solution involved Ruby Digital designing a comprehensive, data-driven SEO strategy and collaborating on a full website redevelopment built for SEO. They implemented a targeted content plan focused on key products. The results were dramatic: a 577.8% increase in impressions, a 68.6% rise in organic traffic, and a 7,300% increase in first-page non-branded keyword rankings, solidifying the client's market leadership.