Case Study: a top South African discount megastore achieves higher organic revenue with Ruby Digital SEO

Client X boosts organic revenue 488.6% with Ruby Digital

Client X, a top discount megastore in South Africa's home and retail industry, approached Ruby Digital for SEO services to increase online sales and brand awareness. They faced significant challenges due to their closed-source web builder CMS, which severely limited Ruby Digital's ability to perform technical SEO optimizations, customize URLs and page layouts, and utilize helpful SEO plugins.

Ruby Digital implemented a comprehensive SEO strategy starting in October 2022, focusing on in-depth keyword research and creating targeted content on high-authority domains to improve domain authority. Despite platform limitations, their campaign optimized for both technical SEO and user experience. Over a nine-month period, Ruby Digital's work drove a 232.43% increase in organic conversions, a 488.6% surge in organic revenue, and a 77.7% growth in organic traffic.