Case Study: Client X boosts first-time deposits with Ruby Digital's Google Ads strategy

Client X boosts first time deposits by 71.75% with Ruby Digital

Ruby Digital was engaged by Client X, a South Africa–based online betting and gaming platform, to launch Google Ads as a new acquisition channel. The primary challenge was navigating Google's strict advertising policies for gambling in South Africa, which required creating a compliant, sports-only subdomain and coordinating these technical changes with third-party platform providers before any campaigns could go live.

The solution implemented by Ruby Digital involved creating a dedicated sports-only subdomain for paid traffic to meet policy requirements and building a structured Google Ads account aligned to sports betting best practices. Over a three-month period, Ruby Digital's work drove a 71.75% increase in first-time deposits and a 49.81% increase in overall deposits, indicating a significant improvement in the quality of acquired users.