Case Study: Client X boosts leads and revenue with Ruby Digital email marketing

Client X boosts email click rate by 1,200.3% with Ruby Digital

Ruby Digital was engaged by a medical aesthetics and skincare company to manage its email marketing. The client faced a significant challenge in accurately tracking conversions and attributing revenue to email campaigns, especially during a website rebuild that transitioned them to a more complex booking system. This made it difficult to measure the true effectiveness of their marketing efforts.

The solution from Ruby Digital involved a segmented and personalized email strategy, integrated with the client's CRM and website, along with the implementation of robust GA4 conversion tracking. The results were exceptional, including a 1,200.3% increase in email click rate, a 36.7% improvement in unsubscribe rate, and a 2,191.9% surge in total website traffic. Crucially, Ruby Digital's work established a new stream of booking form submissions and online shop revenue, transforming email into a direct driver of business growth.