Case Study: Client X boosts qualified lead generation with Ruby Digital

Client X boosts contact form submissions by 94.87% with Ruby Digital

Client X, a leading technology and digital transformation agency, partnered with Ruby Digital to address its challenges of low conversion volume and weak lead quality from its digital marketing efforts. The agency faced competition from larger firms and had attribution gaps between its Google Ads and CRM systems, making it difficult to identify valuable marketing-qualified leads.

Ruby Digital implemented an integrated strategy unifying SEO and Google Ads under a shared conversion framework. This included restructuring campaigns, deploying a content strategy, and enhancing tracking. The vendor also collaborated with the client to create a data-driven lead grading system. As a result, total contact form submissions increased by 94.87%, Google Ads conversions grew by 150%, and Organic Search conversions rose by 33.3%, all while improving the proportion of high-quality leads.