Case Study: CharmSA achieves higher conversions and revenue with Ruby Digital Google Ads

CharmSA boosts revenue by 119.93% with Ruby Digital

The customer, CharmSA, a prominent South African jewellery retailer, approached their long-term vendor, Ruby Digital, to increase revenue from their existing Google Ads account. The challenge emerged when a cautious increase to the ad budget in mid-2023 unexpectedly disrupted campaign performance, leading to a decline in revenue despite the greater investment.

Ruby Digital's solution was to first revert to the original budget to stabilise the account. After allowing campaigns to relearn, they resumed optimisations and successfully managed a subsequent budget increase for Black Friday promotions with close monitoring. The results were a strong recovery: compared to the prior period, CharmSA achieved a 109.57% increase in conversions, a 119.93% rise in revenue, and an 87.50% improvement in ROI under Ruby Digital's management.

CharmSA