Case Study: Callpay boosts brand awareness with Ruby Digital's paid social marketing

Callpay boosts ad recall lift by 252.8% with Ruby Digital

Ruby Digital partnered with Callpay, a provider of innovative payment solutions, to tackle the challenge of low brand awareness in a competitive digital payments sector. Callpay, a newer market entrant, lacked the established social media presence and paid advertising infrastructure of its rivals and also faced technical issues with conversion tracking that hampered performance measurement.

To address this, Ruby Digital implemented a comprehensive paid social media strategy, setting up and managing Meta and Google Ads accounts for Callpay. They resolved tracking problems by troubleshooting and resetting the Conversion API and integrating the Meta Pixel. Through targeted campaigns and strategic content, Ruby Digital successfully boosted brand visibility and engagement. Key results included a 55.1% increase in paid reach, a 150% rise in engagement, and a 252.8% lift in ad recall over a four-month period.

Callpay