Case Study: Calcamite boosts organic traffic and keyword rankings with Ruby Digital SEO

Calcamite boosts organic traffic 88.18% with Ruby Digital

Calcamite, a provider of packaged wastewater treatment plants and part of JoJo Tanks, faced significant challenges in establishing its online presence. As a newly launched website, it suffered from low domain authority, minimal non-branded keyword visibility, and a lack of independent credibility in its market. The company partnered with Ruby Digital to implement a strategic SEO campaign aimed at increasing intent-based conversions and building its digital authority.

Ruby Digital executed a comprehensive SEO strategy that included technical optimization, in-depth competitor analysis, and extensive keyword research focused on high-intent terms. This long-term approach successfully built the site's authority and relevance. As a result, Calcamite achieved an 88.18% increase in organic traffic, a 72.09% increase in key engagement events, and a 271.4% increase in keywords ranking on Google's first page, significantly boosting its online visibility and market share.

Calcamite