Case Study: Calcamite boosts leads and conversions with Ruby Digital Google Ads

Calcamite boosts conversions by 65.53% with Ruby Digital

Calcamite, a division of JoJo Tanks and a provider of packaged wastewater treatment plants, partnered with Ruby Digital to overcome challenges with low online visibility and brand recognition in a competitive market. Their new website had minimal content and initial technical issues prevented the creation of effective landing pages for campaigns. Ruby Digital was enlisted to manage their Google Ads service with the goal of increasing intent-based conversions and establishing their credibility.

Ruby Digital implemented a strategy using multiple Google Ads campaign types, including Search, Display, and a Performance Max campaign focused on high-value leads. They improved audience targeting with specific signals and location parameters. The results were significant, with a 65.53% increase in conversions and a 98.45% improvement in cost per conversion, all achieved without an increase in the advertising budget.

Calcamite