Case Study: BON Hotels achieves 105% more direct online bookings with Ruby Digital SEO

BON Hotels increases online bookings by 105% with Ruby Digital

BON Hotels, a South Africa-based hotel management chain, sought to grow its online visibility and reduce reliance on commission-heavy online travel agents. Their website was generating slow organic traffic growth and direct online bookings were below industry averages. They partnered with Ruby Digital for Search Engine Optimization services to address these challenges.

Ruby Digital implemented a comprehensive solution starting with detailed tracking of enquiries and bookings. They conducted a technical SEO audit, analyzed competitors, and redesigned the website structure to rank better for key search terms. The results were substantial: BON Hotels saw a 401% increase in organic traffic and a 252% rise in page views. Most importantly, Ruby Digital's work drove a 105% increase in direct online bookings, significantly reducing the hotel chain's dependence on third-party agents.

BON Hotels