Case Study: Big Storage boosts conversions with Ruby Digital SEO & Google Ads

Big Storage boosts conversions 58% with Ruby Digital

Big Storage, a trusted self-storage provider in Cape Town, faced a highly competitive market and challenges from Google's frequent algorithm updates. Their initial SEO efforts with vendor Ruby Digital drove traffic but resulted in lower engagement rates. They needed a strategy to improve lead generation from their online booking form.

Ruby Digital addressed this by optimizing Big Storage's Google Ads campaigns, eliminating inefficient ones to improve cost efficiency and impression share. For SEO, they pivoted to a content-heavy strategy targeting high-value keywords. This resulted in a 58% year-on-year increase in conversions, a 154.94% rise in organic traffic, and a 116% increase in booking form conversions.

Big Storage