Case Study: Airlocum achieves 527.58% more Locum signups with Ruby Digital’s Paid Social Marketing

Airlocum boosts locum sign-ups by 527.58% with Ruby Digital

Ruby Digital provided social media marketing services to Airlocum, an online platform connecting locum nurses with dental practices. The initial challenge was that organic social efforts on LinkedIn failed to generate sufficient traffic and conversions for practice and locum signups. After testing platforms, Meta was chosen for paid social, but new obstacles emerged including ad rejections and high UK advertising costs, alongside a shift in business focus from practices to nurses.

Ruby Digital adapted its strategy by revising paid social content and budget, and implementing a boosted organic content plan focused on locum recruitment. This involved promoting posts on both Facebook and LinkedIn. The results were significant, including a 527.58% increase in locum signups and a 425% increase in practice signups from paid social, alongside a 340% increase in locum signups from organic social over a key three-month period.

Airlocum