Case Study: WED2B achieves 100% ransomware recovery and zero business impact within 24 hours with Rubrik

WED2B Prevents Disruption From Ransomware Attack Using Rubrik

WED2B, a retail chain selling wedding dresses and accessories with about 50–60 stores across the UK and Northern Europe, was hit by a ransomware attack in November 2019 that encrypted roughly 5 TB of NAS and website data after antivirus clients failed. The outage threatened peak weekend sales and critical systems, and some third‑party Azure backups were also affected.

Using Rubrik Zero Trust Data Security, the IT team isolated systems, disconnected store networks, and prioritized recovery of critical assets. Active Directory was restored in under 30 minutes and 1 TB+ of SQL data in about an hour, bringing all Rubrik‑protected systems back within 24 hours with no ransom paid, no data loss, and zero impact to retail operations; WED2B subsequently expanded Rubrik coverage to include NAS.

WED2B

Jamie Jeeves

IT Systems Administrator