Case Study: Smartodds achieves 90% management-time savings, eliminates tape, and migrates to AWS with Rubrik

Smartodds Eliminates Tape and Moves to AWS with Rubrik

Smartodds, a London-based statistical research firm that provides real-time sports modeling and analytics to professional gamblers, relied on a tape-based legacy backup system that threatened its 24/7 availability goals. Monthly full backups could take up to 14 days, required daily troubleshooting, consumed 3–4 hours of IT time weekly, and prevented cloud migration — creating operational risk for the company’s small IT team.

By deploying Rubrik, Smartodds eliminated tape, adopted incremental‑forever backups and policy-driven automation, and began archiving to Amazon AWS. The result: management time dropped by about 90% (now minutes per day), backups run roughly 90% faster (from weeks to minutes), near‑zero RTOs via Live Mount, rapid plug‑and‑play deployment, and smoother cloud integration with significantly lower costs.

Smartodds

Charles Delroy

Infrastructure Engineer