Case Study: Sesame Workshop achieves 40% TCO savings and 90% faster restores with Rubrik

Sesame Workshop Supports Key Digitization Efforts and Moves to the Cloud with Rubrik

Sesame Workshop, the nonprofit behind Sesame Street with programs in 150 countries, needed a modern backup and archive strategy to protect 45 years of intellectual property. Their legacy tape-based approach was complex, time-consuming (requiring two full-time staff), and blocked a cloud-first strategy, leaving IT focused on maintenance instead of digital transformation and global content reuse.

By implementing Rubrik, Sesame Workshop simplified management with API-driven automation and enabled archival to Microsoft Azure, cutting backup management to 2–3 hours per week, supporting a DevOps shift, and making cloud-first retention practical. The move delivered a 40% reduction in TCO, a 50% smaller data center footprint, 90% faster restores, stronger data encryption, and freed staff to work on strategic initiatives.

Sesame Workshop

Shadrach Kisten

Chief Technology Officer