Case Study: Estée Lauder secures at-risk data and achieves instant recovery with Rubrik

Securing At-Risk Data for Growing Beauty Empire

Estée Lauder, the leading house of prestige beauty with 25+ brands across 150 countries and several petabytes of data supporting 48,000 employees, faced a fragmented, growing IT estate from acquisitions and widespread ROBO (remote/branch) environments. They struggled with poor backup performance, lengthy restore times, and high‑risk blind spots for sensitive data that existing tools couldn’t reliably manage at scale.

To address this, Estée Lauder deployed Rubrik across global data centers and remote offices, integrating with vCenter and using cloud tiering as needed. Rubrik’s Live Mount enabled instant VM recovery, Rubrik Sensitive Data Discovery identified and remediated exposed PCI and other sensitive files, and backup times for 10TB+ databases dropped by over 90%. The result: faster restores, fortified data protection, lower latency for regional users, and significant management time savings.

Estee Lauder

Pankaj Govil

Executive Director Global Storage Infrastructure