Case Study: Lamar Advertising achieves 90%+ management time savings and near-zero RTO with Rubrik

Lamar Advertising Increases Productivity and Maintains Competitive Edge with Rubrik

Lamar Advertising, a Baton Rouge–headquartered leader in outdoor and digital billboards with over 348,000 displays and 4,000 employees, was held back by a legacy backup solution that couldn’t scale with growth. Complex, unreliable backups and slow recoveries demanded constant attention from staff, creating operational bottlenecks and limiting the company’s ability to expand its digital footprint.

Implementing Rubrik’s Cloud Data Management gave Lamar hands-off daily backup management, reclaimed one full-time employee (90%+ management time savings), and delivered near‑zero RTO with Live Mount, faster consistent backups, stronger disaster recovery, and seamless Pure Storage integration—enabling the IT team to focus on security and innovation while supporting rapid, scalable growth.

Lamar Advertising 

Peter Dunn

Director of Infrastructure