Case Study: Carhartt achieves resilient Zero Trust data protection and 50%+ cost savings with Rubrik Security Cloud

Carhartt - Customer Case Study

Carhartt, the 135‑year‑old premium workwear brand, faced the modern retail challenge of supporting omnichannel demand while protecting a growing and increasingly targeted data estate. After a failed application restore exposed gaps in multiple disparate backup tools and malware was found in legacy backups, the company needed a resilient, trustworthy data protection strategy that could secure cloud and on‑premises systems and ensure reliable customer experiences.

Carhartt consolidated protections onto Rubrik Security Cloud—adopting a Zero Trust architecture with immutable backups, anomaly detection, sensitive data monitoring, and Microsoft Sentinel integration—to enable fast, surgical restores and faster investigations. The move migrated 600+ workloads to a single platform, delivered 50%+ monthly cost savings, freed IT to focus on business priorities, and provided stronger, centralized data visibility and peace of mind.

Carhartt

Michael Karasienski

Cloud Platforms Manager