Case Study: AM Alpha achieves renewed leasing success with Rubix Group

AM Alpha completes 6 leases at 21 Great Winchester Street with Rubix Group

Rubix Group was appointed by AM Alpha to address the challenge of repositioning 21 Great Winchester Street, a heritage City of London office building, for renewed leasing success. The goal was to refurbish the property and develop a leasing strategy that would attract a diverse range of modern occupiers from both traditional finance firms and emerging tech and media companies.

Rubix Group implemented a comprehensive solution, working with architects to reimagine the arrival experience and advise on speculative fit outs. They conducted in-depth market analysis to benchmark the building against competitors. Through a carefully curated marketing campaign and a strong digital presence, Rubix generated significant interest. The results exceeded expectations, with six leases completed that outperformed the business plan on rent and incentives, attracting a diverse mix of tenants from finance to creative services.

AM Alpha