Case Study: Shaping Our Appalachian Region advances economic revitalization with Rubicon

Shaping Our Appalachian Region (SOAR) serves 54 Kentucky counties with Rubicon

The customer, Shaping Our Appalachian Region (SOAR), is a regional nonprofit focused on economic revitalization in Kentucky's Appalachian counties. Its challenge was to find sustainable, cost-efficient waste and recycling solutions for small and medium-sized businesses as part of its broader mission. The vendor, Rubicon, provided its services to help these businesses achieve their sustainability goals.

Rubicon implemented its waste and recycling solutions to help SOAR's business community live by its mission. The key outcome was that Colby Hall, a former employee who worked on this initiative, applied the principles learned at Rubicon to his role as Executive Director of SOAR. He emphasized the importance of aligning stakeholder incentives and having a solid plan for execution to solve large-scale challenges, which directly informs SOAR's current work on bridging the digital divide.

Shaping Our Appalachian Region (soar)