Case Study: Maui Disposal advances recycling and sustainability with Rubicon

Maui Disposal - Customer Case Study

Maui Disposal, a third-generation waste hauling and recycling company based in Wailuku, Maui, partnered with Rubicon as it worked to strengthen its recycling and sustainability efforts across Maui and Lanai. Operating a permitted material recovery facility and serving both commercial and residential customers, the company faced the challenge of handling island recycling streams in a remote market with limited local end-user options, rising freight costs, and changing acceptable materials after China’s import restrictions.

Rubicon supported Maui Disposal’s recycling mission through its partnership and waste/recycling collaboration, helping align service and recovery efforts with the company’s goal of keeping material out of the island landfill. While the case study does not cite specific software metrics, the impact was clear: Maui Disposal continued diverting recyclables through its MRF, adjusted processes to meet tighter market requirements, and reinforced its position as Maui’s leading waste and recycling provider while advancing its long-term sustainability goals with Rubicon.

Maui Disposal

Bill Hendershot

Sales Manager