Case Study: Grove Collaborative helps promote sustainable business recycling with Rubicon

Grove Collaborative powers Rubicon’s #20for20 campaign with a 20-day sustainability challenge

Grove Collaborative partnered with Rubicon on a sustainability education campaign called #20for20. The challenge was to engage their community and promote proper recycling and waste diversion practices for common business items, moving beyond generic material guidelines to address specific, often confusing, items.

Rubicon implemented a twenty-day social media campaign that posed daily recycling questions to their audience. The solution leveraged Rubicon's sustainability expertise to provide correct answers and educational content, while Grove Collaborative provided reusable cleaning kits as prizes to incentivize participation. The campaign successfully raised awareness and educated the public on complex recycling topics, with numerous winners correctly answering questions across platforms like Twitter and Instagram.

Grove Collaborative