Case Study: Fertile Ground advances composting and recycling with Rubicon

Fertile Ground - Customer Case Study

Fertile Ground, an Oklahoma City-based cooperative serving residents and businesses with composting and organics recycling, needed a way to efficiently manage growing waste-collection routes while advancing its mission to keep material out of landfills. To support that work, the company partnered with Rubicon and used Rubicon’s fleet routing technology to help drivers stay on track and document service issues.

With Rubicon’s technology in place, Fertile Ground gained up-to-date routes, turn-by-turn directions, and a central place to manage route notes, which helped streamline daily operations and speed route growth through better data. The improved routing support has been critical to Fertile Ground’s success as it continues expanding its composting, recycling, and zero-waste services across the Oklahoma City metro area.

Fertile Ground

Terry Craghead

Operations Manager and Owner