Case Study: International Convenience Store Chain saves $2 million annually with Rubicon waste and recycling program

Develop a More Cost-effective Solution for Franchisees

International Convenience Store Chain needed a more cost-effective waste and recycling solution for its growing network of franchisees. The chain’s previous approach required franchisees to sign long-term contracts with a major waste provider, which led to unexpected price hikes, hidden fees, and penalties from overflow caused by incorrectly sized bins. Rubicon was brought in to help improve the onboarding and waste management process.

Rubicon implemented an opt-in waste and recycling program backed by a dedicated team to support new franchise locations, right-size bins, and simplify billing through corporate. The solution helped the chain save $2 million per year, divert 30% of waste from landfill across 2,300 franchised stores over two years, and reduce overflow fines while keeping franchisees informed about changing city waste ordinances.