Case Study: Atlas Disposal advances sustainability and growth with Rubicon

Atlas Disposal - Customer Case Study

Atlas Disposal, a full-service waste and recycling company headquartered in Sacramento, California, partnered with Rubicon to better support its mission of diverting recyclable, food, and organic material from the waste stream. As a locally owned hauler serving customers across California and Utah, Atlas needed a partner aligned with its sustainability goals and circular-economy approach.

Working with Rubicon, Atlas Disposal expanded its recycling-focused operations and continued to invest in cleaner hauling solutions, including a fleet that now runs 65% on alternative fuels. The collaboration helped Atlas strengthen its sustainability position, exceed customer and revenue goals over the past 12 months, and launch a second hauling operation in Salt Lake City, Utah, while continuing its growth trajectory with Rubicon.

Atlas Disposal

Steve Bruce

Vice President of Sales and Marketing