Case Study: ZLC Employee Benefits Solutions achieves rapid LinkedIn growth with RTOWN video podcasting

ZLC Employee Benefits Solutions grows LinkedIn following from 0 to 651 in one year with RTOWN

Dan Eisner, an Employee Benefits Advisor at ZLC Employee Benefits Solutions, sought to expand his audience and build his personal brand beyond his existing email list. He wanted to better leverage his content and connect with human resources and finance professionals on LinkedIn but was unsure how to begin. He engaged RTOWN Digital Marketing Agency to address these challenges.

RTOWN implemented a video podcasting strategy for LinkedIn, repurposing Dan's written articles into video content and using targeted distribution and sponsored ads. As a result, his LinkedIn following grew from zero to 651 followers, and his video content achieved a total of 67,541 views. RTOWN's solution successfully established Dan's digital footprint and positioned him as an expert in his field.

ZLC Employee Benefits Solutions