Case Study: Simcoe Block drives 44 event leads with RTOWN’s Meta campaign

Simcoe Block generates 44 leads in 1 month with RTOWN

Simcoe Block, a local building materials supplier, sought to attract contractors to the grand opening of their new store, Northern Supplies, in a new market. Their challenge was to build awareness and generate pre-registrations for the event. They engaged the vendor, RTOWN, to create a plan using a Meta campaign.

RTOWN implemented a targeted Meta campaign using lead generation forms, compelling ad creatives, and copy that highlighted exclusive event benefits. The results were 1,196 ad clicks and 44 leads acquired at an efficient average cost of $9.50 per lead. The campaign successfully attracted interested contractors to the event, fostering immediate sales opportunities and long-term customer relationships for Simcoe Block.

Simcoe Block