Case Study: Red Leaf Pulp generates producer leads with RTOWN Meta Ads

Red Leaf Pulp generates 18 producer leads with RTOWN

Red Leaf Pulp, a company building Canada's first large-scale wheat straw processing facility, needed to generate qualified leads from agricultural producers. The challenge for vendor RTOWN was to reach this specific, practical audience with clear, benefit-driven messaging that would encourage sign-ups for selling straw, avoiding corporate language that might not resonate.

RTOWN implemented a targeted Meta Ads campaign supported by a dedicated landing page tailored for producers. The solution focused on continuous optimization, regular creative refreshes, and clear calls to action. The campaign resulted in 18 producer lead form submissions, achieving an average cost per lead of $50 CAD over a three-month period, successfully providing Red Leaf Pulp with a sustainable source of qualified leads.

Red Leaf Pulp