RTOWN
12 Case Studies
A RTOWN Case Study
Orrange Kitchen + Bar, a local independent restaurant in Port Coquitlam, British Columbia, faced the challenge of needing more foot traffic and table reservations to maximize occupancy. They also wanted to highlight their unique brand as an independent establishment to distinguish themselves from chain restaurants. To address this, they partnered with digital marketing agency RTOWN.
RTOWN developed and implemented a Google Local Performance Max campaign for the restaurant. The solution utilized imagery of the restaurant's dishes and atmosphere alongside ad copy emphasizing its independence. The campaign achieved remarkable results, including 203,911 impressions and 2,155 clicks showing strong customer intent. Most notably, the "Get Directions" feature was clicked 670 times, and the client observed a significant surge in both walk-in customers and table reservations, proving the campaign's tangible impact.