Case Study: Harling’s Fine Jewellery drives in-store traffic during FIFA Congress with RTOWN’s event-tailored Performance Max campaign

Harling’s Fine Jewellery drives in-store traffic in 5 days with RTOWN

Harling’s Fine Jewellery, a luxury store in Vancouver, faced the challenge of driving local store visits from international event attendees who were nearby for only a few days and not actively searching for jewellery. The brand needed to increase awareness and foot traffic while maintaining its premium image. RTOWN Digital Marketing Agency was enlisted to address this.

RTOWN developed a Google Performance Max campaign focused on tight geo-targeting around the event location and luxury-focused audience signals. The solution used discovery-driven ad copy and premium creative assets to reach nearby mobile users. The campaign resulted in 181 clicks, 52 “Get Directions” clicks, and a $6 CAD average cost per conversion, successfully driving meaningful local engagement for Harling’s during the short event window.

Harling’s Fine Jewellery