RTOWN
12 Case Studies
Case Study: Gilda’s Club Simcoe Muskoka triples donations with RTOWN’s Google Ads & YouTube strategy
A RTOWN Case Study
Gilda’s Club Simcoe Muskoka triples donations in one month with RTOWN
Gilda’s Club Simcoe Muskoka, a non-profit providing free support for those impacted by cancer, faced the challenges of increasing donations and expanding its volunteer base. With no government funding, the organization needed to modernize its digital presence to reach a wider audience across Ontario. They partnered with RTOWN for a digital donations strategy utilizing Google Ads and YouTube.
RTOWN implemented a comprehensive solution that included targeted keyword research, audience persona development, and a multi-channel video ad campaign. The strategy featured a repurposed video ad that garnered over 63,000 views in its first month. As a result, Gilda’s Club tripled its online donations compared to the same period the previous year, positioning them for significant digital growth.
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