Case Study: a Canadian vitamin and supplement retailer increases ROAS with RTOWN Digital Marketing Agency

a Canadian vitamin & supplement retailer lifts ROAS 900% with RTOWN

The customer, a Canadian vitamin and supplement retailer, faced the challenge of standing out in a competitive market while promoting its branded product line and maintaining a high return on ad spend across Google and Meta Ads. The vendor, RTOWN, was engaged to develop a comprehensive advertising strategy to meet these goals.

RTOWN implemented a solution using Google Ads, including Branded Search and Performance Max campaigns, and Meta Ads, specifically Advantage+ Shopping campaigns with engaging creative formats. This strategic approach resulted in a conversion rate increase from 2% to 3.5% and a significant improvement in ROAS. Sales of the retailer's branded products increased by 300%, demonstrating the measurable impact of RTOWN's work.